AI BASED PERSONALIZATION STRATEGIES FOR PERFORMANCE MARKETING

The Challenges of Cross-Device Attribution in Performance AdvertisingPerformance advertising and marketing begins with a clear set of project purposes. It includes launching advertising and marketing projects on digital networks to drive preferred actions from customers.

Recognizing First-Touch Vs. Last-Touch AttributionLast-touch acknowledgment models offer all conversion credit to the final touchpoint a user engages with prior to taking a wanted action. This attribution model can be valuable for gauging the efficiency of your brand awareness projects.